Lisa Christina Beck

About Lisa Christina Beck

A consumer and sensory insights professional with over 25 years experience, 15 with a…

Experience

1. Founder

   Insight Factory

   Jan 2011 — Present

   The Insight Factory is a consumer research consulting company with a personal approach. Drawing from our unique background in product development, marketing, and consumer insights, we will help you observe consumer behavior, discover insights and convert those insights into new and improved products and ultimately more profits.At the Insight Factory, we have experience moderating with a concentration on products and the sensory experience allowing us to give guidance for your product development efforts.

Education

• Rutgers University

  MBA, Management of Innovation and Technology

  1993 — 1998

• Carnegie Mellon University

  BS, Chemistry

  1985 — 1989

Skills

• Quantitative Research
• Marketing Research
• Research
• Strategic Thinking
• Business Insights
• Fragrance
• Consumer Insights
• Consumer Insight
• Focus Groups
• Questionnaire Design
• Statistics
• Product Innovation
• Brand Equity
• Consumer Behaviour
• Fmcg
• Online Research
• Brand Management
• Competitive Intelligence
• Marketing Strategy
• Consumer Products
• Brand Loyalty
• Report Writing
• Brand Architecture
• Primary Research
• Positioning
• Research Design
• Qualitative Research
• Market Analysis
• Product Development
• Qualitative Market Research
• Personal Care
• Survey Design
• Spss
• Advertising Research
• Consumer Behavior
• Competitive Analysis
• Marketing
• Market Intelligence
• Data Analysis
• Data Collection