Lisa Porter
Commercial Audience Manager @Warner Bros. Discovery
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WORK HISTORY
Commercial Audience Manager @Warner Bros. Discovery
EDUCATION
Griffith College Cork
ICM Human Resource Management, Human Resources Management/Personnel Administration, General
University College Cork
Bachelor of Arts - BA, Digital Humanities and Information Technology
ABOUT LISA PORTER
Currently serving as Commercial Audience Manager at Warner Bros. Discovery, where I lead initiatives that bridge audience insights with commercial and product strategy. My work focuses on transforming how we understand, engage, and deliver value to audiences using data, segmentation, and strategic foresight to inform product development and market positioning. With over two years of experience in audience strategy, I drive initiatives that elevate products, streamline operations, and align commercial objectives with long-term business growth in an evolving media landscape.Previously contributed as Senior Commercial Audience Executive and Planning and Audience Strategy Manager, honing my expertise in audience insights and strategy. Dedicated to empowering teams through data-driven approaches, I aim to maximize value and innovation in audience engagement initiatives.
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