Lisa Cappelloni
Brand Marketing & Communications | Content, PR, Partnerships
- Role
- Brand Marketing Manager at Valant
- Location
- Santa Cruz, CA, US
- LinkedIn followers
- 500 followers
About Lisa Cappelloni
As a brand communications and PR leader with over fifteen years of experience, I have a passion for creating and delivering compelling stories that resonate with audiences and drive business growth. I have successfully led and executed brand strategy, messaging, positioning, media, partnerships, and communications for various CPG companies from startups to established brands in specialty coffee, chocolate, footwear, denim, fashion, biotech and in software-as-a-service.
Experience
Brand Marketing Manager
Apr 2025 — Present
As Brand Marketing Manager at Valant, I lead our PR, creative strategy, advertising, sponsorships, and social media efforts shaping how Valant shows up in the world. I collaborate closely with product, sales, and leadership to deliver cohesive, high-impact marketing that elevates our brand and supports growth across the behavioral health technology space.
Education
University of California, Davis
Bachelors of Arts, Major in Sociology and Communications
Università per Stranieri di Siena
Specialization, Italian, Humanities
Skills
- Web Content
- Html
- Newsletters
- Advertising
- Microsoft Word
- Web Content Management
- Copy Editing
- English
- Publishing
- Public Relations
- Proofreading
- Word
- Google Analytics
- Photoshop
- Editorial
- Wordpress
- SEO
- Copywriting
- Teaching
- Books
- Cms
- Community Outreach
- Editing
- Google Adwords
- Publicity
- Social Networking
- Outlook
- Social Media
- Blogging
- Powerpoint
- Microsoft Excel
- Microsoft Office
- Email Marketing
- Writing
- Web Analytics
- Nonprofits
- Content Management
- Excel
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