Lisa Lilienthal

About Lisa Lilienthal

I\'m a brand and creative strategist with deep experience in guiding mission-based B2B…

Experience

1. Principal - Purpose Practice

   Dialogue Marketing

   Dec 2018 — Present · Sacramento, CA, US

   Dialogue is a modern PR firm for brands on a mission. Working at the intersection of business and purpose, lead engagement strategy for a portfolio of mission-focused B2B brands bringing relevance and action on climate, workplace design and culture, food upcycling, sustainability leadership, and healthcare.+Lead brand strategy and consumer research for a nonpartisan climate solutions nonprofit in the Deep South that straddles urban, suburban and rural audiences.+Built a coalition of people and organizations with a goal of creating a \"leaderful\" movement under the Drawdown Georgia banner that has grown 10x since its launch in October 2020.+ Deliver a high ROI digital program delivering 6x year-over-year growth in website visits and social engagement for Drawdown Georgia.+Brand strategy to revitalize $50M contract furnishing brand One Workplace with thought leadership that generated 43 pieces of coverage and views of over 1M in two years.+Launch for Porter and The Shop, innovators in radical hospitality for the return to work, with events and coverage generating nearly 1M views in a 3-month period.+Multichannel thought leadership program for a $1.8B, top 3 healthcare staffing firm that has increased executive team\'s following 3x in 3 years, revitalized the client\'s self-published book and positioned him for a second book built on a high performance personal brand.+Activate on campaigns inclusive of brand strategy, paid and earned media and influencer relations, digital content and storytelling, thought leadership, social marketing, and events for Vine to Bar and WellVine, a project of global wine and sustainability innovator Jackson Family Wines, delivering incremental sales of $250K and generating 700 leads and nearly 50 pieces of news coverage in six months.+ Personal brand building for corporate executives, including platform development, speechwriting, and speaker coaching, for executives at $1B Interface, Inc.(NASDAQ: TILE)

Education

• Georgia State University - J. Mack Robinson College of Business

  BA/MBA, Journalism & Marketing

  1982 — 1994

Skills

• Corporate Communications
• Green
• Strategic Planning
• Corporate Social Responsibility
• Strategic Communications
• Social Media
• Sustainability
• Marketing Communications
• Editing
• Strategy
• Messaging
• Copywriting
• Marketing
• Green Building
• Reputation Management
• Public Relations
• Internal Communications
• Media Relations
• Leadership
• Social Media Marketing
• Magazines
• Healthcare