Lisa Callender
Director at Novartis
- Role
- Director, Customer Engagement Center Pss at Novartis
- Location
- Montclair, NJ, US
- LinkedIn followers
- 500 followers
About Lisa Callender
I am an experienced Omni Chanel marketing leader known for managing strategic product campaigns, developing integrated channel customer experience and consistently interrupting competitive industry standards to drive major Rx brands to top of mind recognition. Known as a “tactical entrepreneur” I have contributed to award winning marketing campaigns and have been a pioneer of various new and existing client services technologies with high reward outcomes.The ever expanding pharmaceutical industry continues to challenge the need for skilled Multi-channel marketing professionals to drive Rx brand recognition and educate HCP\'s on essential care resources. NOTABLE PROFESSIONAL HIGHLIGHTS Sales and service leader delivering responsive COVID-19 tele solutions across US with ROI positive NBRx/TRx impact. Tagged by upper management to develop channel quality monitoring, customer satisfaction, KPIs andcall guide templates for US, Philippine, and India operations. Pioneered the “Ask Ally” digital Virtual Assistant platform. Led the business case, vendor selection and customer experience for launch of 1st commercial use of industry Live Chat for oncology & RA brands. Secured $1M for launch of the (NPP) process for HCPs. Delivering a 110% ROI within 6 months.
Experience
Director, Customer Engagement Center Pss
May 2021 — Present · East Hanover, NJ, US
PSS | Customer Inspired | Passionate for Patients | Omni-channel
Education
Wellesley College
BA, Psychology
Harvard University
M.Ed., Consulting Practices focused on win-win dynamic
1981 — 1982
Skills
- Performance Management
- Crm
- Leadership
- Program Management
- Consulting
- Strategy
- Outsourcing
- Team Leadership
- Change Management
- Management
- Team Building
- Leadership Development
- Coaching
- Customer Experience
- Process Improvement
- Customer Retention
- Project Management
- Customer Service
- Vendor Management
- Call Center
- Marketing
- Strategic Planning
- Customer Satisfaction
- Training
- Cross-Functional Team Leadership
- Marketing Strategy
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