Lisa Cadwallader
Cultural Innovation Brand Strategist @the LEGO Group
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WORK HISTORY
Cultural Innovation Brand Strategist @the LEGO Group
A year of innovation-led brand building on the LEGO master brand, World Play Day, and Adults.
EDUCATION
University of Oxford
BA, Modern History
St. Helen's School, Northwood
A-Level's and GCSE's, History, Art, English, Sciences, Languages, Maths
SKILLS
ABOUT LISA CADWALLADER
Currently working with:The LEGO GroupSoho HouseI’m a cultural research and strategy lead working at the intersection of insight and storytelling. I’m trusted by leadership teams to navigate ambiguity, open new spaces for growth, and translate complex cultural shifts into decisions that can actually be acted on. I work embedded, retained or advisory. My work is most valuable where the problem isn’t yet clear: when relevance is shifting, audiences are fragmenting, or leadership needs clarity rather than noise.I help answer questions like:What’s actually changing in culture, behaviour or expectations?What does this mean for our product, platform or brand?Where should we focus, and what should we stop doing?Where I’m most useful:Brand innovation sprintsMedia, culture and community-led organisationsImpact, climate and systems-change spacesLeadership teams navigating ambiguity or repositioning
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