Lisa Bynum

About Lisa Bynum

I am a decisive branding and program, product, project and process manager who will bring efficient execution of digital platform strategic initiatives to your organization. Experienced agency and corporate account manager that has demonstrated success in problem solving and leading implementation teams at the detail level while never losing sight of critical business objectives. Expertise in agile project management methodologies.Software Proficiency:MS Office - Word, Excel, PowerPoint, Project; Jira, Confluence, VersionOne, Wrike, Asana, Base Camp, SharePoint; Adobe Acrobat Pro, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Experience

1. Vice President - Retail & Home Lending Payments, Advances, & Payoffs Customer Experience

   PNC

   Dec 2019 — Present · Charlotte, NC, US

   Manage the strategy and execution of retail lending payments, advances, and payoff projects across Auto Lending, Personal Lending, Credit Cards, and Line of Credit products in online and mobile channels.• Partner with Digital, Technology, Risk, Compliance, Legal, and Line of Business teams to deliver projects that aligned customer needs with business goals.• Design end-to-end customer journey maps, identify gaps, and present actionable recommendations to senior leadership.• Define, document, and implement business requirements and payment rules for large-scale payments, advances, and external account verification initiatives.• Develop straight forward procedures to support employees assisting customers with their payments, advances, auto pay, online banking, mobile, and IVR channels questions• Lead incident resolution and issue management, including root cause analysis, customer impact assessment, remediation planning, and communications.• Provide clear project updates, detailed status reports, and change management communications to stakeholders and executives.• Initiated usability research, reviewed results, applied results toward project requirements

Education

• Chicago-Kent College of Law, Illinois Institute of Technology

  Certificate, Technology Law

• University of South Carolina

  Masters, Mass Communications

• Queens University of Charlotte

  Bachelors, English, Communications

Skills

• Management
• Strategic Planning
• E-Commerce
• Leadership
• Business Analysis
• Marketing Communications
• Team Management
• Team Leadership
• Online Marketing
• Online Advertising
• Marketing
• Social Media Marketing
• Strong Verbal and Written Communication Skills
• User Experience
• Account Management
• Project Management
• Budgets
• B2b
• Training
• Project Planning
• Sales
• Advertising
• Retail
• Digital Marketing
• Web Analytics
• Budgeting
• Email Marketing
• Mobile Devices
• Contract Negotiation
• Product Marketing
• Product Management
• Marketing Strategy
• Competitive Analysis
• Product Development
• Strategy