Lisa Berlin Wright
Head of Licensing @Bonkers Toys
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WORK HISTORY
Head of Licensing @Bonkers Toys
US
Bonkers Toys is the industry leader in creating toys with the world\'s biggest social media stars, including Skibidi Toilet, PrestonPlayz, Unspeakable, Ryan\'s World, Lanky Box, Aphmau, and more. Bonkers Toys plays a key role in bringing the Creator Economy to retail shelves worldwide. As the Head of Licensing, I am responsible for the strategic development of licensed partnerships with trending global IP, including creators, gaming, and new media properties from platforms such as YouTube, Roblox, TikTok, and others. I lead the full cycle of IP licensing acquisition, including building and managing relationships with global licensors and agents, conducting negotiations, licensing terms, and strategies to build best-in-class toy brands for retailers globally.
EDUCATION
Harvard University
Certificate, Digital Marketing and Social Media
New York University
BFA, Tisch School of the Arts
Moorpark College
Associate's degree, Early Childhood Education and Teaching
SKILLS
ABOUT LISA BERLIN WRIGHT
Bonkers Toys collaborates with the biggest social media creators to bring innovative, creator-led products to retail shelves globally. With over 20 years of experience, the focus remains on strategic licensing and partnerships that enhance brand visibility and drive retail success. Recent efforts include developing toy licensing for top creators like Skibidi Toilet and PrestonPlayz, showcasing expertise in translating digital influence into tangible consumer products. Dedicated to driving growth and innovation that bridges the creator economy with global retail opportunities.
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