Lisa Button

About Lisa Button

Experienced executive with a demonstrated history of working in the public relations and communications industry. Skilled in Marketing Management, Sales, Event Management, Market Research, and Management. Strong professional with a Bachelor of Arts focused in Speech Communication from University of Tennessee-Knoxville.

Experience

1. Senior Partner

   FINN Partners

   May 2023 — Present · Nashville, TN, US

   Works collaboratively with clients to develop effective strategies that positively impact business. Co-leads agency practice group comprised of a team of staff members. Responsible for strategic planning, brand management, crisis response, media relations and corporate communications for a group of accounts within the firm. Proactively manages client communications from a strategic marketing perspective. From research and target segmentation to ROI analysis, approach has been fine-tuned to identify the right message for the right people at the right time. Focused on the development and implementation of integrated marketing campaigns designed to achieve impactful results but also oversees corporate reputation and crisis management for client base. Experience spans a variety of industries, including healthcare, publishing, government and electric utilities.

Education

• University of Tennessee, Knoxville

  Bachelor of Arts, Speech Communication

  1986 — 1990

Skills

• Marketing Research
• Lead Generation
• Strategic Planning
• Digital Media
• Trade Shows
• Editing
• Integrated Marketing
• Books
• Public Relations
• Event Planning
• Copywriting
• Market Planning
• Training
• Advertising
• Marketing Communications
• Strategy
• Marketing Strategy
• Marketing
• Sales
• Marketing Management
• Email Marketing
• Event Management
• Social Media
• Brand Development
• Social Media Marketing
• Online Marketing
• Online Advertising
• Direct Mail
• Management