Lisa Burby

About Lisa Burby

With advanced experience as a transformational communications & marketing leader, I have focused on providing thought leadership & strategic communication within multi-industries globally. I consistently utilize innovation, creativity, & persuasive messaging to build & lead teams in strengthening & protecting brands, ultimately delivering a robust ROI. I am well versed in global, C-Suite/executive and cross-functional collaboration and alignment, key stakeholder development, and customer and employee engagement, delivering multi-million-dollar revenue increases. My Key Achievements Include: Accelerated innovative B2B and B2C internal and external communications strategies, resulting in a 70% increase in employee engagement, and a 200%+ increase in media coverage year over year, as well as a 70% increase in the Board of Directors engagement Recruited to boost the global internal communications integration roadmap concerning the acquisition and merger of global B2B travel distribution companies Hotelbeds, Tourico Holidays and GTA, securing a foundation for $7B in future annual sales Cultivated and improved synergies with the C-Suite and cross-functional senior leaders, partners, and vendors, supporting a 5% increase in revenue and a 13% gain in full-year adjusted, diluted earnings per share year over year Directed both internal and external communications programming for exclusive initiatives and events for Jimmy Buffet, Martha Stewart, The Wyndham Championship and Arnold Palmer, stimulating consumer leads and $1.1B in future salesContact me through this profile or at my email at l••••••••@gmail.com if you wish to connect or talk with me about how I can positively impact your organization.

Experience

1. Vice President of Corporate Communications & Public Relations

   Lendmark Financial Services

   Jun 2023 — Present · Atlanta, GA, US

Education

• Rutgers University

  Mini MBA, Social Media Marketing

  2011 — 2011

• Florida State University

  Bachelor of Science, Communications

Skills

• Press Releases
• Strategic Communications
• Management
• Budgets
• Strategic Planning
• Lead Generation
• Marketing
• Newsletters
• Digital Marketing
• Event Management
• Crisis Communications
• Hospitality
• Brand Awareness
• Social Media Marketing
• Marketing Communications
• Corporate Communications
• Public Relations
• Internal Communications
• Media Relations
• Social Media
• Event Planning
• Marketing Strategy
• Leadership