Lisa Richards

About Lisa Richards

I’m a senior marketing strategist and consultant with nearly 12 years leading growth initiatives for KDI Office Technology, focused on brand development, channel-aligned campaigns, and demand generation for B2B organizations.As Director of Marketing, I lead strategy across digital content, events, partner programs, and community initiatives—partnering closely with leadership, sales, and vendor teams to drive visibility, engagement, and revenue.I combine strategic thinking with hands-on execution. I’ve led website transformations and digital experience improvements—structuring content for usability, building and optimizing WordPress pages, improving navigation and flow, and designing customer journeys that support engagement and conversion. I’m often the bridge between vision and execution—translating ideas into clear, effective outcomes.I approach every website and campaign with a user-first mindset, balancing brand, messaging, and UX to create experiences that are intuitive, accessible, and results-driven.I’m also the brand steward—ensuring everything we produce stays consistent in look, feel, and voice across every channel.I thrive in collaborative, creative environments and enjoy connecting with leaders across marketing, technology, and the channel.Specialties: WordPress (Avada), UX-focused website strategy, SEO content development, demand generation, campaign execution, and brand leadership.

Experience

1. Director of Marketing

   KDI Office Technology

   Jul 2014 — Present · Aston, PA, US

   As Director of Marketing for KDI Office Technology, I lead brand strategy, digital experience, and creative execution across corporate and philanthropic initiatives. I partner with sales leadership, executives, vendors, and clients to strengthen market presence, generate demand, and improve customer engagement.Key responsibilities and accomplishments:• Led KDI’s 2024 website redesign, defining content strategy, UX, and WordPress implementation, and produced the company brand video from concept through delivery• Own ongoing website strategy—building and optimizing WordPress pages, improving navigation, usability, and conversion across the customer journey• Lead SEO-driven content strategy, producing blogs, email campaigns, and digital communications to increase visibility and inbound demand• Develop targeted campaigns and lead-gen messaging aligned with sales priorities• Improved Google rating from 2.6 to 4.3 stars and grew reviews from 6 to 70+, increasing credibility and competitive positioning• Collaborate with major sports/venue partners (Phillies, Union, Wells Fargo Center, Dover, Nashville, Widener) on signage, ads, and co-branded billboards• Lead all marketing and creative for the KDI Cares Foundation, including campaigns and management of its website to support fundraising and awareness

Education

• University of Maryland

  Bachelor of Science, Commercial Art

  1984 — 1988

Skills

• Art Direction
• Newsletters
• Public Relations
• Marketing Communications
• Brand Development
• Copywriting
• Print Management
• Product Management
• Creative Solutions
• Press Releases
• Organizational Culture
• Marketing
• Copy Editing
• Marketing Automation Software
• Direct Mail Campaigns
• Email Marketing
• Collaboration Solutions
• Event Planning
• Direct Marketing
• Internal & External Communications
• Social Media
• Collaboration Tools
• Customer Retention
• Crm
• Software & Product Demos
• Project Management
• Strategy
• Brand Developement
• Direct Mail
• Branding & Identity
• Microsoft Office
• Culture Development
• Customer Engagement
• Product Marketing
• Sales Presentations
• Brand Awareness
• Event Management
• Social Media Marketing
• Brand Management
• Packaging