Lisa Bradner
Strategic commerce & media executive
- Role
- EVP Partnerships at SmartCommerce
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lisa Bradner
Commerce media and adtech executive with deep experience applying data & technology to make media more shoppable, measurable and accountable. By connecting the dots between media clients, advertising platforms and technology providers I create commercial solutions that drive better performance. I help technology organizations shape their solutions to address marketers’ concerns and work with partners, agencies and brands to create full funnel solutions that drive business results.
Experience
EVP Partnerships
Jun 2025 — Present
Create and execute commercial partnerships across media platforms, retailers, RMNs and data partners for SAAS commerce company. Lead channel partner business development team responsible for half the company\'s revenue. Lead cross functional efforts across engineering, retail and data teams to onboard and operate large data sets to enhance revenue and customer experience.
Education
Northwestern University - Kellogg School of Management
Master of Business Administration - MBA, Marketing and Finance
Yale University
Bachelor of Arts - BA
Skills
- Brand Management
- Marketing Strategy
- Social Media
- Shopper Marketing
- Strategy
- Customer Insight
- Business Planning
- Customer Engagement
- Digital Strategy
- Sales
- Product Management
- Thought Leadership
- Direct Marketing
- Segmentation
- Mobile Marketing
- Strategic Alliances
- Leadership
- Lead Generation
- Digital Marketing
- Advertising
- Digital Media
- Competitive Analysis
- Integrated Marketing
- Marketing Communications
- Marketing
- Market Research
- Analytics
- Interactive Marketing
- Sales Management
- Product Marketing
- Brand Awareness
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