Lisa Boyles
Head of Go to Market and Media @giffgaff | Certified B Corp
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WORK HISTORY
Head of Go to Market and Media @giffgaff | Certified B Corp
Responsibilities include- Collaborating across leadership, marketing, commerce, product, finance, legal and more to drive the rolling-year GTM plan- Setting the direction and strategy for key GTM initiatives- Managing several direct reports and indirectly managing dozen+ during project launches - Responsible management of our eight-figure brand media budget - through the lens of being good for People and Planet as well as being effective in driving long-term Profit- Management of our paid media agency, including service relationship surveys, PCAs, Status Calls, Performance Related Bonus, etc- Forging and maintaining strong relationships with 40+ media owners- Management of the wider Marketing department budget, and key memberships (Marketing Society, ISBA, Advertising Association, Conscious Advertising Network, IAB, etc.)
EDUCATION
Brunel University of London
MA Media and Public Relations - Distinction
MiniMBA
Marketing
MiniMBA
Management
Brunel University of London
BA Film and Television Studies - First Class Honours
University of Cambridge
Cambridge Sustainable Marketing, Communications and Brand Management online short course
ABOUT LISA BOYLES
I lead the team for two key functions at giffgaff - Go To Market (GTM) and Paid Media. This includes setting the GTM strategy and execution plans for key product launches (such as taking giffgaff from \"pay-as-you-go\" only to launching SIM Contracts in 2023, and entering the Broadband market in 2025), as well as new features, promotions, and campaigns. We like to be busy bees at the gaff, so I\'m also on the hook for the responsible use of our paid media budget.\"Responsible\" media spend for me is through the lens of being good for People and Planet (especially important as a B Corporation) as well being effective in driving long-term Profit. Therefore I am deeply passionate (and vocal!) about sustainable, inclusive and truthful marketing and media practices. This includes - co-chairing ISBA\'s Sustainability Forum- authoring giffgaff\'s Responsible Marketing Manifesto- pushing the agenda for Media In Service Of Nature via our “Up To Good Fund”- collaborating as part of Ad Net Zero UK Steering Group, IAB UK Environmental Sustainability Community, and ISBA Media Leaders Forum and much more. Please see \"Featured\" for the Responsible Marketing Manifesto 2.0 and to learn more aboutMedia In Service Of Nature to raise £200m by 2030 for UK nature restoration.Just to toot the horn further, I\'ve been recognised individually via- The Media Leader Future 100 Club 2025- ISBA Presidents\' Award 2025- The Drum Future 50 2021whilst also winning (with my stellar team and agency partners)- 5x Ad Net Zero Awards [+1 Highly Commended] 20•••••52x Marketing Society Awards 2025- Sustainability Excellence at Media Leader Awards 2025and more. When I\'m not at the desk, you can find me stupidly plunging into cold bodies of water, taking a street dance class, on a long hike, or (more likely) curled up somewhere reading a book.
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