Lisa Bollhoffer
Sales & Marketing Leader | Director of Business Development | 15+ Years Growing Accounts Through Strategic Partnerships & Innovation
- Role
- Director of Business Development at Footprint
- Location
- Vancouver, WA, US
- LinkedIn followers
- 500 followers
About Lisa Bollhoffer
Sales and marketing leader with 15+ years of experience managing national accounts, launching innovative products, and driving strategic growth. I’ve led multimillion-dollar portfolios, built strong customer relationships, and delivered results for both Fortune 500 companies and startups.My background spans sustainable packaging, account management, and new business development—with deep experience in cross-functional collaboration, contract negotiation, and customer-first solutions.With an MBA in Marketing and a passion for delivering value through partnership and execution, I bring both strategic insight and hands-on sales leadership.I thrive in fast-paced environments and love working with mission-driven organizations. Always open to learning, growing, and connecting with others who are focused on innovation and impact.
Experience
Director of Business Development
Oct 2023 — Present
Lead business development initiatives for sustainable molded fiber packaging in a high-growth startup environment.Launched two new product lines and established production strategies to support market expansion.Strengthened key customer relationships and enhanced alignment across teams to support long-term success.Handled product management responsibilities for assigned lines, ensuring timely launches and cross-functional coordination and contributed to the development of a formal product management function by establishing foundational tools and processes.Serve as the primary customer contact for innovation, new development, and strategic account support.Renegotiated contracts to optimize partnership terms and forecasted demand to align operations with growth goals.
Education
DePaul Driehaus College of Business
Master of Business Administration (MBA), Marketing
2012 — 2014
University of Wisconsin-Madison
Bachelor of Science, Consumer Affairs with an option in Business
2006 — 2010
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