Lisa Bishop
Chief Digital Officer at Allen Media Broadcasting
- Role
- Chief Digital Officer at Allen Media Broadcasting
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lisa Bishop
Lisa is a seasoned media professional with more than 25 years experience in all things digital. She pushes the envelope and successfully creates and leads transformational change within organizations in the local digital space. She is perceived as a catalyst to a culture transformation in both her current role as Chief Digital Officer for Allen Media Broadcasting/Heartland Media, as well as of former employer Gray Television\'s local tv stations and the creation of their local Web Channels by transforming a traditional media distribution company to focus on content gathering and syndication across multiple digital platforms. Lisa conceived and executed the formulation of Gray Digital Media (GDM) in 2002 where she oversaw all digital initiatives, inclusive of web, mobile and online operations, new business development, as well as digital revenue and monetization strategies for Gray Television.Recognizing an opportunity in the digital marketing space, Lisa also launched LocalX Marketing, and PulseLocal Marketing - Digital Marketing agencies aimed at offering clients in small to mid-sized markets an opportunity to have best in class solutions to thrive in a changing digital marketing landscape. Lisa led the efforts to build out a fully supported agency, offering solutions such as: responsive web site development, social media management, reputation management, database and email marketing management, and search engine management.
Experience
Chief Digital Officer
Feb 2020 — Present · Atlanta, GA, US
Education
Montreat College
Business Management, Business, Sports Management, Spanish
1996 — 2000
Keller Graduate School of Management of DeVry University
MBA, Business Management
2005 — 2008
Skills
- Digital Media
- Broadcast
- New Media
- Television
- Broadcast Television
- Video
- Video Production
- Social Media
- Content Management
- Journalism
- Online Advertising
- Digital Marketing
- Media Relations
- Broadcast Journalism
- News Writing
- Producing
- Videography
- Social Media Marketing
- Final Cut Pro
- Storytelling
- SEO
- Multimedia
- Avid
- Digital Strategy
- Advertising
- Marketing
- Online Marketing
- Social Networking
- Mobile Devices
- Strategic Partnerships
- Start-Ups
- Marketing Strategy
- Mobile Marketing
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