Lisa Bierbrauer
Head of Business Development @nonplusultra
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WORK HISTORY
Head of Business Development @nonplusultra
Munich, DE
At nonplusultra, we help tech brands win in EMEA retail by uniting bold strategy, deep market knowledge, and flawless execution. Our growth framework and technology give brands a decisive edge: we predict where retail is heading, build strategies that work across regions and channels, and execute with the precision of a specialist team on the ground.What sets us apart:• A proven approach to EMEA expansion: From market entry to acceleration, we scale brands sustainably across EMEA.• Cutting-edge analytics: Our data tools translate retail complexity into clarity - enabling better decisions, smarter budgets, and targeted growth moves.• Excellence in execution: We manage operations end-to-end with consistency and measurable results where it matters - at Headquarters, on the store floor or facing the consumer. • An expert team at every touchpoint: You work with specialists who own outcomes.A few examples of impact:• Google Pixel: Designed and executed 20 Experience Zones across Germany, translating Google Gemini into immersive retail experiences that lift conversion.• Starlink: Leading SpaceX European retail entry and expansion end-to-end - from market strategy to operational execution across EMEA, strengthening awareness and availability of the leading satellite internet provider.• Shokz: Established and grew the brand’s presence in key strategic accounts through data-driven sell-out strategies and a consistent omnichannel approach.• Razer: Supporting category growth and retail performance through expert field force, training, analytics and continuous operational excellence.Our promise:We turn brand ambition into commercial reality. With us, you gain a partner who understands the complexity of European retail, who acts fast, and who builds programs that deliver every single time.If you want to grow in EMEA retail, we make your success inevitable. Let’s win the market together.
EDUCATION
Duale Hochschule Baden Württemberg - Ravensburg
Bachelor's Degree, Business economics, Tourism - Hospitality management
ABOUT LISA BIERBRAUER
Growth in B2B happens when strategy, execution, and strong relationships align. That’s where I create impact.I build and scale Business Development engines for complex service businesses in fast-moving industries. With 10+ years of experience in strategic sales and partnership leadership, I drive market expansion, shape service portfolios and lead teams that deliver measurable and sustainable revenue impact.What I bring to the table:• Consultative Selling for high-complexity, service-based offerings• Go-to-Market & Portfolio Expansion in fast-moving markets• Partner & Ecosystem Development globally and across EMEA • Leadership that is clear, energetic and execution-focused• Strategic Account Development with long-term growth mindset• Sales Process Excellence from lead generation to conversionAt my core, I’m a connector. I bring people, insights, and opportunities together – internally and externally – and ensure that strategy translates into real-world results. I build trust quickly, create momentum in any room, and establish a strong, resilient network in a remarkably short time. People choose to work with me because I combine strategic thinking with genuine connection – and because I create impact with a smile.
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