Lisa Barkowski
Biopharmaceutical Marketing Leader
- Role
- Principal at Lb Consulting
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Lisa Barkowski
Biopharmaceutical marketing leader with extensive and deep product launch experience from first in class global brands to entrepreneurial innovative services. Excellent at uncovering actionable market research insights and delivering commercial demand. Proficient at navigating a broad array of marketing challenges in ambiguous environments. Accomplished at developing marketing strategy and delivering tactical execution with results consistently exceeding expectations. Therapeutic areas include: Opioid Addiction, Women\'s Health, Allergy, Cardiovascular, Men\'s Health and Diabetes. Extensive experience with marketing to HCPs, payers, patients, and consumers.
Experience
Principal
May 2017 — Present · Doylestown, PA
Successful consulting practice focused on product launches, marketing strategy development/execution, competitive intelligence, market research, and market access. Healthcare strategist and tactical execution specialist in HCP marketing, patient marketing, DTC marketing, medical marketing, and market access.
Education
Cinnaminson High School
H.S. Diploma
Georgia Tech Scheller College of Business
MBA, Marketing
1986 — 1988
University of Pennsylvania
B.S., Chemical Engineering
1980 — 1984
Skills
- Leadership
- Commercialization
- Managed Care
- Market Research
- Product Promotion
- Strategy
- Pharmaceutical Sales
- Pharmaceutical Industry
- Marketing Strategy
- Women's Health
- Product Marketing
- Digital Marketing
- Global Marketing
- Product Launch
- Cardiology
- Biotechnology
- Market Analysis
- Market Access
- Marketing Communications
- Sales Effectiveness
- Cross-Functional Team Leadership
- Marketing
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