Lisa Banks Paranjpe
- Role
- Chief Content Strategist at Saaspirin - B2b Customer Stories
- Location
- Gainesville, FL, US
- LinkedIn followers
- 500 followers
About Lisa Banks Paranjpe
Marketing and communications leader with MBA, 10+ years\' experience using strategic…
Experience
Chief Content Strategist
Saaspirin - B2b Customer Stories
May 2020 — Present
I collaborated with the founder of this agency to set up a structure to serve clients. I recruited writers, coordinated operations, and provided strategy and editing services myself, next hiring and training a coordinator, editor and strategist to take over. I set up and documented our initial processes for delivery, created our first client onboarding process, and established a content strategy for the agency itself. As our team grows, I\'m consulting on strategy and providing guidance on content marketing operations.
Skills
- Content Marketing
- Web Marketing
- Online Media Relations
- Public Relations
- Newsletters
- SEO
- Marketing
- Content Development
- Email Marketing
- SEO Copywriting
- Search Engine Marketing (Sem)
- Search Engine Optimization (SEO)
- Social Media Marketing
- Sem
- Advertising
- Blogging
- Online Advertising
- Management
- Online Marketing
- Copywriting
- Creative Direction
- Marketing Strategy
- Digital Marketing
- Team Management
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