Lisa Byrne

Uk & Ireland Field Marketing Manager @Thinkproject

Paris, FR

Responsible for multi-channel marketing strategy for UKI market- Developing targeted lead generation strategies within the UKI market- Implementing customer lifecycle marketing activities to boost retention, drive upsells, cross-sells through targeted engagement strategies- Orchestrating end-to-end event management processes, delivering successful trade shows, conferences, and customer events & webinars- Led large-scale, high-profile external and internal events and tradeshows from concept to execution, driving brand impact and audience engagement- Spearheaded and delivered Thinkproject’s largest global events in 2024 across three countries, hosting all key customers and strengthening brand relationships- Expertly coordinated cross-functional teams, sponsors, and vendors to ensure seamless event delivery, building strong partnerships and maintaining exceptional client satisfaction- Analysing key performance metric, delivering data-driven insights to optimise campaigns and drive ROI- Demonstrating proficiency in digital marketing channels such as social media, advertising, and content marketing to amplify brand visibility and generate leads- Developing first ever lead nurturing email campaign, boosting conversion rates and accelerating sales pipeline velocity.

Goldsmiths College, U. of London

Master's degree

NUI Maynooth

Bachelor of Arts (B.A.)

University of London, UK

Master of Arts

Maynooth University

Bachelor of Arts