Lisa Ashman
Director of Sales - North America @Gus Design Group
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WORK HISTORY
Director of Sales - North America @Gus Design Group
Toronto, CA
Lead North American sales operations for a modern soft-contract furniture manufacturer across Canada and the U.S, overseeing trade, contract, and retail channels.Direct sales strategy across dealer networks, key accounts, and commercial partners while managing multi-million-dollar relationships.Manage the strategic alliance with Teknion, focusing on dealer growth, training, and market development across North America.Recruit, mentor, and develop a high-performing sales and customer service team, fostering collaboration, accountability, and strong client outcomes.Build and strengthen relationships with commercial furniture dealers, architecture and design firms, developers, builders, and hospitality groups.Support workplace and hospitality projects for global organizations including Google, Meta, Marriott International, and The Walt Disney Company.Elevate brand presence through industry events and engagement within the A&D and contract communities.
ABOUT LISA ASHMAN
With more than 20 years of senior leadership experience across the furniture, retail, and design industries, Lisa brings deep expertise in driving revenue growth, cultivating strategic partnerships, and leading high-performing sales teams. As Director of Sales at Gus* Design Group, she oversees sales operations across Canada and the U.S, guiding retail, e-commerce, and dealer networks while expanding the company’s presence within the trade, contract, and A&D communities. Her work focuses on aligning design-driven product with the needs of architects, designers, and commercial partners, supporting projects from concept through completion.Lisa has held senior leadership roles with The Brick, Stoney Creek Furniture, HomeSense, Ashley Furniture, and Tommy Bahama. She has a proven track record of scaling revenue, launching flagship retail environments, and leading multi-unit operations with annual portfolios exceeding $100M. Across these roles, she has consistently bridged retail and design-led strategies, building strong relationships within the design community while elevating brand presence in highly competitive markets.
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