Lisa Arneill

E-commerce Manager @Work Authority

Cambridge, ON, CA

Develop and execute a comprehensive digital marketing strategy to drive rapid, profitable growth within the context of the brand, achieving sales and margin objectives. • Identify new ways to continuously optimize customers’ digital experience. • Use a data-driven approach combined with customer insights to recommend and oversee the execution of all appropriate and necessary site enhancements. • Analyze and assess the effectiveness of the website and all digital marketing efforts. • Collaborate with other marketing team members to develop integrated campaigns through all digital channels including email, display, social media, mobile and online as determined. • Ensure product pages use the best SEO practices, images, product descriptions and rich media to ensure success. • Update product listings – Promotional pricing, inventories, info corrections, latency, etc. • Launch new products as well as overseeing new product postings.

DeVry Institute of Technology

Electronics Engineering Technician