Lisa Adams

About Lisa Adams

Excellence is my baseline. I set the bar high for myself and the teams I lead - and for us, the only way is up. My career has spanned Fortune 500 and private equity–backed companies in retail, real estate, franchising, and technology, each move intentional and driven by curiosity, fast learning, and the application of proven strategies in new environments.I’m transparent and collaborative, known for turning complexity into clear priorities that drive measurable growth. Creative, resourceful, and a firm believer that efficiency creates possibility, I’ve built marketing engines across B2B, B2C, and B2B2C models - adapting strategies to long, highly considered purchase cycles and delivering results in regulated, relationship-driven markets. Over my career, I’ve led field marketing for hundreds of offices and thousands of retail locations, helped franchise owners grow their businesses, and now oversee marketing across North America and LATAM for a global tech company serving enterprise, healthcare, education, and government. Partnering closely with technical teams, I translate complex ideas into clear, actionable messaging and results-driven campaigns.For me, challenges aren’t obstacles - they’re invitations.AREAS OF EXPERTISE- Industries: Technology, Real Estate, Franchising, Sales-Focused Orgs, Channel & Partner Ecosystems, Regulated & Service-Driven Industries- Market Segments: B2B, B2C, B2B2C- Marketing Strategy: Strategic Planning, Integrated Marketing, Account Based Marketing (ABM), Building Marketing Infrastructure, Research- Digital Marketing: Demand Generation, Lead Generation, Content Strategy, Social Media, Website & App Development- Branding: Brand Building, Brand Positioning, Brand Marketing- Communications: Public Relations (PR)/External Communications, Internal Communications- Marketing Technology & Operations: CRM, HubSpot, Salesforce, Workfront, Agency Management (external & in-house)- Specialized Marketing: Sales Enablement, Customer Engagement, Technology Marketing, Product Marketing, Channel Marketing, Partner Marketing, Event Marketing, Franchise Marketing, Field Marketing, Retail Marketing, Talent Attraction (Recruiting) Marketing, Retention Marketing- Leadership & Collaboration: Managed teams across matrixed Fortune 500 and agile private equity backed organizations.

Experience

1. Director of Marketing, North America & Latin America

   kramer

   Jun 2023 — Present

   Lead marketing across a global portfolio of AV/IT solutions serving healthcare, education, enterprise, and government verticals- Translate complex technology into clear messaging for system integrators and regulated buyers- Oversee brand, product marketing, demand generation, CRM, and partner/channel strategy- Align campaigns with sales priorities to accelerate pipeline and support market expansion.

Skills

• Integrated Marketing
• Team Building
• Management
• Cross-Functional Collaborations
• Social Media
• Leadership
• Digital Marketing
• Brand Management
• Marketing Strategy
• Advertising
• Marketing
• Strategy
• Workfront Project Mgmt Software