Lisa Zellmer
R & d Manager - Fei Capabilities @Kimberly-Clark
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WORK HISTORY
R & d Manager - Fei Capabilities @Kimberly-Clark
Neenah, WI, US
Responsible for developing and implementing Intellectual Asset Strategies for all Personal Care Innovation programs, Competitive Intelligence testing and New Technology Development.
EDUCATION
University of Wisconsin-Green Bay
BA, Business Administration - Emphasis Marketing, Minor Economics
SKILLS
ABOUT LISA ZELLMER
Strong strategic and marketing leadership background focused on helping the organization to innovate, initiate and implement transformational change. While in global capabilities role I led multi-functional teams through RFP discussions and evaluations as well as piloting capabilities. Once a capability was proven, it was then my role to drive that cultural change and set parameters for governance expectations throughout the global organization. I am passionate about innovation – finding ways to harness agility while utilizing my natural curiosity to spur continuous improvement. Established innovation experience spans developing best practices and delivering go-to-market launches, with employing outside the box ideation with agility. My areas of expertise include packaging development, brand equity, creative optimization (including benefit visualizations), claim substantiation and agile innovation applied to both renovations as well as innovations.My leadership experience has focused on developing and growing market research professionals from a personal, professional and toolkit perspective - enabling brands to harness industry best practices and set the bar for which others aspire.In my most recent customer success roles, I owned Enterprise Accounts across all aspects of direct client management including thought leadership, renewal discussions and senior leadership engagements.Experience in B2B, Acquisitions, CPG, Marketing and Consumer Market Research
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