Lisa Yu
Consumer Research
- Role
- Director, Consumer Marker Insights at Symrise AG
- Location
- East Hanover, NJ, US
- LinkedIn followers
- 500 followers
About Lisa Yu
Passionate, strategic and efficient professional who delivers consumer insights and actionable recommendations to maximize revenue and growth- An integral partner who can align business objectives and needs in order to produce consumer understanding that translates to insightful and actionable recommendations- A research leader creating and executing strategic research plans including but not limited to:o global studieso attitude/usageo product and concept testingo consumer segmentationo focus groupso secondary data mining
Experience
Director, Consumer Marker Insights
Sep 2024 — Present
Skills
- Customer Insight
- Consumer Behaviour
- Training
- Segmentation
- Online Marketing
- Market Analysis
- Email Marketing
- Competitive Analysis
- Crm
- Marketing Strategy
- Analysis
- Management
- Consumer Behavior
- Marketing
- Analytics
- Market Research
- Quantitative Research
- Marketing Research
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