Lisa Wolleon

About Lisa Wolleon

Specialties: Consumer PR

Experience

1. Executive Vice President

   Coyne Pr

   Jun 2000 — Present

   Lisa Wolleon brings more than two decades of agency experience overseeing Coyne’s consumer practice area. Lisa is responsible for providing strategic and creative direction, bringing together her expertise in determining how consumer behavior impacts purchases and makes a real difference in the lives of the consumer. She’s a true believer in getting to the message that matters by creating innovative and integrated campaigns that balance storytelling to the consumer with business objectives that matter to the brand. Lisa has led consumer campaigns designed to engage consumers at varying life stages for L\'Oreal, Allergan, Prestige Consumer Healthcare, Bayer Consumer Health, and GSK Consumer Healthcare. With more than 20 years of initiatives focused on driving changes in consumer behavior, Lisa not only serves as the creative and strategic lead for Coyne PR’s consumer practice but also oversees influencer relations and social media specific to consumer lifestyle.

Education

• Manhattan University

  Bachelor of Arts

Skills

• Creative Direction
• Editing
• Nutrition
• Social Media Marketing
• Strategic Communications
• Corporate Communications
• Press Releases
• Social Media
• Blogging
• Research
• Management
• Public Relations
• Marketing Strategy
• Media Relations
• Strategy
• Marketing Communications