Lisa White
Vice President Global Marketing @Learning Pool
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WORK HISTORY
Vice President Global Marketing @Learning Pool
EDUCATION
University of Wales, Newport
BA (hons), Graphic Design
Cambridge Marketing College
Marketing CIM, Marketing/Marketing Management, General
SKILLS
ABOUT LISA WHITE
Experienced and creative Marketing Director with over 15 years experience in a variety of Senior Marketing and Brand Management roles at leadership and practitioner levels. Specialising in marketing B2B SaaS products globally.Delivered a series of world-class marketing programs to drive extreme growth and position brands in very mature global marketplaces.Skills include:Implementing performance driven marketing plans to meet aggressive sales-driven targetsBuilding, motivating and nurturing world-class teams to ensure they reach their full potentialReporting on ROI and targets to board levelImplementing content driven inbound methodologies to support hyper growth and brand expansionManaging budgets of all levels and being accountable for every £ spendMessaging and positioning brands to meet the expectations of the target audienceWorking with in-house specialists and digital agencies to grow online presenceWorking closely with product and sales teams to ensure all teams are aligned and optimised to meet company goals
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