Lisa Weseman
Manager, Digital Marketing - Walt Disney Television @Disney Media & Entertainment Distribution
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WORK HISTORY
Manager, Digital Marketing - Walt Disney Television @Disney Media & Entertainment Distribution
Lead digital marketing for syndicated TV series, including strategy, creative, and operations for organic and paid media, websites, CRM emails, and promotions.• Devise concrete, actionable marketing plans based on KPIs and analytics.• Direct more than $3 million annual budget, including paid media campaigns on social, geo-targeted ACR digital pre-roll, takeovers, and influencer campaigns.• Manage creative and technical agencies, leading RFP process, hiring, legal, project management, budgeting, and creative direction.• Develop and execute engagement promotions including sweepstakes and UGC.• Manage relationships and handle high-volume, concurrent requests from key business partners, executive producers, and talent.• Oversee team of digital producers and interns, providing mentorship and training.
EDUCATION
University of Florida
B.S. with High Honors
SKILLS
ABOUT LISA WESEMAN
Digital marketing leader with more than 20 years\' experience delivering engaging content…
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