Lisa Welch

About Lisa Welch

GTM advisor and sales leader helping B2B companies turn early traction into repeatable revenue. I guide founders and growth-stage organizations from ad-hoc, founder-led sales to scalable systems that fuel growth, enterprise deals, and accountable teams.I’ve scaled teams from 3 to 40+, delivered 50–100%+ YoY growth, and closed multiple $1M+ ACV deals—including one at $7.1M TCV. I also build partner strategies and enablement programs that accelerate pipeline and boost win rates. Need proven sales leadership to scale revenue, build teams, or close enterprise deals? Let’s connect.

Experience

1. AVP Enterprise

   Qualtrics

   Nov 2025 — Present · Stamford, CT, US

   Manage an enterprise sales team focused on the \"locations\" vertical.

Education

• Pace University - Lubin School of Business

  BBA, Management Information Systems

  1983 — 1986

Skills

• Lead Management
• Database Marketing
• Product Management
• Building High-Performance Sales Teams
• Leadership
• Enterprise Software
• Sales & Marketing Leadership
• Sales Management
• Business Development
• Software as a Service (Saas)
• Marketing Automation
• Executive Management
• Solution Selling
• Saas
• Customer Relationship Management (Crm)
• Partner Management
• Crm
• Eloqua
• Sales
• Channel Partners
• Management
• Analytics
• Multi-Channel Marketing
• Competitive Analysis
• Selling
• Start-Ups
• Strategic Partnerships
• Go-to-Market Strategy
• Sales Process
• Salesforce.com
• Sales Enablement
• Sales Presentations
• Complex Sales
• Forecasting
• B2b
• Strategy
• Marketing Operations
• Business Networking
• Sales Operations
• Professional Services