Lisa Vitale
- Role
- President at Simplydirect
- Location
- Sudbury, MA, US
- LinkedIn followers
- 500 followers
Experience
President
Sep 2009 — Present
Provide leadership to position the company at the forefront of the lead generation and list building industries. Develop a strategic plan to advance the company\'s mission and objectives and to promote sustainable revenue, profitability and growth as an organization. Oversee company operations to insure production efficiency, quality, service, and cost-effective management of resources in effort to increase the value of simplyDIRECT. CFO function includes budget management, cost benefit analysis and forecasting needs.
Education
University of Maine
Bachelor of Science (BS), Business Administration, Management and Operations
1983 — 1987
University of Maine
BSBA, Marketing and Management
1983 — 1987
Skills
- Direct Marketing
- Strategy
- Marketing Strategy
- B2b
- Database Marketing
- Online Advertising
- Lead Generation
- Strategic Partnerships
- Media Planning
- Event Management
- Market Research
- Email Marketing
- Sales
- New Business Development
- Business Development
- Online Marketing
- Leadership
- Demand Generation
- Integrated Marketing
- Direct Mail
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