Lisa Vanterpool
Director of Brand and Content @Fiverr
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WORK HISTORY
Director of Brand and Content @Fiverr
New York, NY, US
As Director of Brand & Content, I lead Fiverr’s global brand voice, storytelling, and content systems across marketing, product, and communications. I operate at the intersection of brand strategy, creative leadership, and AI-driven innovation to ensure the brand scales with the business.Executive sponsor and strategic lead for Fiverr’s AI-driven brand activations, shaping the company’s AI-native brand approach from strategy through executionLead and align cross-functional teams across brand, content, product marketing, and social to deliver cohesive global campaigns and product narrativesTrusted advisor to C-suite and senior leadership on brand positioning, executive narrative, and high-stakes moments impacting market trust and reputationDesigned and implemented global brand governance frameworks to align teams on voice, storytelling, and creative standards at scaleEmbedded AI-driven content and design workflows to accelerate production, enable personalisation, and modernise creative operationsChampioned the integration of brand design and content design, creating a unified ecosystem across product, marketing, and communicationsImpact: Elevated Fiverr’s global brand authority, positioned the company as a leader in AI-driven storytelling, and built scalable systems connecting leadership vision to brand execution.
EDUCATION
Kingston University
Master of Arts (M.A.), Publishing
Old Dominion University
Bachelor's degree, Communication and Media Studies
SKILLS
ABOUT LISA VANTERPOOL
Global Brand & Marketing Leader with 15+ years of experience building and scaling brand platforms for high-growth tech companies across EMEA, AMER, and APAC. I specialise in shaping brand systems that sit close to product, growth, and culture, ensuring brands scale with the business, not alongside it.I’ve led transatlantic, multi-disciplinary teams, launched global products and campaigns, and partnered closely with C-suite and product leadership to drive measurable commercial impact and long-term brand equity. My experience spans public tech platforms, enterprise organisations, and fast-moving startups, with a focus on global brand positioning, executive narrative, and integrated marketing at scale.I’m particularly known for operating at the intersection of strategy and execution, translating vision into clear brand architecture, scalable content systems, and cohesive go-to-market narratives across regions. I bring a pragmatic mindset to brand leadership, balancing creativity with structure, governance, and performance.As an AI-native leader, I embed emerging technologies and data-informed workflows into brand and content operations, enabling teams to move faster, work smarter, and build future-ready brand ecosystems.At my core, I’m a builder. I build teams, systems, and brands designed to endure and to perform.
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