Lisa Unden-Farboud
Senior Director Analyst, CIO Group, Enterprise Comms, Csp, Cpaas, Cx & Managed Service Provider @Gartner
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WORK HISTORY
Senior Director Analyst, CIO Group, Enterprise Comms, Csp, Cpaas, Cx & Managed Service Provider @Gartner
Cambridge, GB
Operationalising CX strategy * Magic Quadrant CPaaS* CPaaS Critical Capabilities* Competitive landscape* Size, growth opportunities* GTM strategy*product / platform development* end user enterprise advice
EDUCATION
University of the West of England
BA Hons
Seaford 6th Form College
A-Levels German, English, Art and Statistics
Bristol Business School
BABS, Strategy, Macro & micro Economics, marketing comms, quantitative modelling
SKILLS
ABOUT LISA UNDEN-FARBOUD
Professional, accomplished and organized Senior Director of Research with more than 25 years experience in IT and a prominent focus on Communications Platform as a Service (CPaaS) in relation to customer engagement, customer experience, optimizations as part of digital transformation journeys. Prior to that I focused on managed services and health tech. I have more than 20 years in strategic market intelligence, go to market planning execution and customer acquisition. Experience includes strategic, product planning, advisory services, research, sales, marketing, consulting, bid negotiation, project management, messaging, product management at global and regional.Specialties: Project Management, Change Management, Competitive Intelligence, advisory, analysis, strategic market insight, primary / secondary research, forecasting, corporate marketing, strategic marketing, product development, product planning, business development, web analytics and sales support, GTM strategies, product mgmt innovation, vendor evaluation. Magic Quadrant lead analyst
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