Lisa Travieso
- Role
- Sr Manager, Shopper Marketing at Nestlé
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Sr Manager, Shopper Marketing
Aug 2018 — Present
Lead 3-year business strategy and implement 1-year annual operating plan guiding field team to develop 200+ Omni-Shopper activations.\\\\n- Responsible for multi-million dollar budget deployed across 18 customers and 6 brands.\\\\n- Direct cross functional team to synthesize shopper research & translate into game changing, actionable At Home Coffee experiences.\\\\n- Curate end to end strategy and communication plan for Signature Aisle ‘store within a store’ experiences at 13 retailers.\\\\n- Own multi-channel Omni-Shopper strategy for innovation and new brand & product launches\\\\n-Build capabilities by introducing new processes and close caps: manage marketing mix and deploy first ever playbook for investment guidelines, innovation investment strategy, influencer rubric, photoshoot guidelines.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Texas A&M University
BBA, Finance
1995 — 1999
Skills
- Strategy
- P&L Management
- Shopper Marketing
- Consumer Products
- Marketing Strategy
- Cross-Functional Team Leadership
- Integrated Marketing
- Marketing
- Market Planning
- Fmcg
- Market Research
- Customer Insight
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