Lisa Thompson

Global Product Marketing Specialist @GE HealthCare

Seattle, WA, US

Developed strategic marketing plans and value propositions for a $300 million women\'s health ultrasound portfolio, driving revenue growth and achieving market share objectives. • Conducted ongoing market research and competitive analysis to identify customer needs, pain points, and emerging opportunities, informing product positioning. • Led go-to-market planning for six new product introductions and multiple software updates, including defining product positioning, naming, promotional strategies and messaging to maximize market impact. • Created compelling marketing content, social media and digital campaigns to support sales enablement, contributing to accelerated adoption and improved customer engagement. • Served as brand evangelist and spokesperson at global events and trade shows, fostering relationships with key opinion leaders (KOLs) and strengthening brand presence. • Managed cross-functional collaboration with product management, regulatory teams and executive leadership to ensure alignment and timely execution of marketing initiatives. • Collaborated with clinical segment leaders and KOLs to develop impactful clinical content, contributing to a 96%-win rate in assisted reproductive medicine in the U.S. and 10% a increase in gynecology orders in Europe.

Mohawk College

Radiography Program

Cornell University

Certificate, Marketing Strategy

Laurentian University/Université Laurentienne

Bachelor of Science - BS, Nursing

The Michener Institute

Ultrasound Program