Lisa Thomas
- Role
- Editorial Director, National Geographic Books at National Geographic
- Location
- New Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Lisa Thomas
Entrepreneurial, collaborative, and creative leader with 20 years of experience…
Experience
Editorial Director, National Geographic Books
Dec 2014 — Present
Lead the editorial content strategy for approximately 24 titles per year in the categories of history, science, nature, travel, photography, atlas, and more, working in coordination with some of the world\'s best storytellers. Coordinate and initiate content initiatives with development executives across National Geographic Partners and The National Geographic Society, working to support broad initiatives such as Secrets of the Whales with book publishing, and using book publishing to inspire broader editorial initiaves, such as the National Geographic\'s celebration of Women in 2019 or the November 2021 cover story 100 Wonders of the World. Build strong editorial franchises that drive revenue, including robust National Parks content, the #1 bestselling Ideas\" travel series, The Blue Zones, and Neil DeGrasse Tyson\'s NYT bestseller Cosmic Queries and StarTalk: The Book. Manage multiple teams of editors, writers, graphic designers, photo editors, and work closely with sales, marketing, publicity, and business operations to ensure maximum marketplace impact. At National Geographic Books, we are constantly looking for great storytellers who have the power to capture our imaginations and illuminate the wonders of the world.
Education
Stanford University
Professional Publishing Course, Book Publishing
2004 — 2004
University of Virginia
BS, History
1992 — 1996
Skills
- Budgeting
- Creative Direction
- Business Strategy
- Books
- Marketing Strategy
- Feature Articles
- Html
- Storytelling
- Crm
- Content Development
- Microsoft Office
- Publishing
- Management
- Brand Management
- Text Development
- Program Management
- Marketing
- Budgets
- Ebooks
- Film
- Business Development
- Copywriting
- Public Relations
- Project Management
- Editing
- Editorial
- Research
- Online Publishing
- Copy Editing
- Non-Fiction
- Publications
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