Lisa Terkel Appleby
Enterprise Sales Director @The Desire Company
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WORK HISTORY
Enterprise Sales Director @The Desire Company
Chicago, IL, US
The Desire Company matches brands and retailers with industry experts [not influencers!] to create conversion-driving product video content designed to live across the omni-channel shopper journey. These videos help drive sales, conversion and reduce returns. Since driving credibility with experts and building advocacy is the core to build brands, this is the last layer of education that drives purchases.
EDUCATION
Indiana University Bloomington
Bachelor's Degree
ABOUT LISA TERKEL APPLEBY
I am a highly accomplished business development,marketing, advertising, retail, and branding professional with solid brand management expertise. I have long standing relationships in the publishing, consumer products and retail merchandising industry from luxury to mass. I have had expertise in a wide breadth of industry disciplines with a variety of intellectual properties, including entertainment and lifestyle brands. I am recognized as an analytical thinker, creative problem solver and skilled negotiator who fosters a collaborative, open-communication work environment. I have extensive hunting and farming expertise in developing new clients and new business as well as established businesses. I uniquely intersect business development with marketing expertise from inception to implementation. Strong leader and great on a team. Strengths: Identifying and pursuing multiple possibilities| Brainstorming & Creatively problem solving Developing new products and services| Motivating others by bringing energy and enthusiasm |Lifelong Learner | Big Picture Thinker| Influencer| Adaptable | Fosters Team Work Communicating or \"selling\" ideas and possibilities| Uniquely intersect business development with marketing | Strong Relationship Management Skills
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