Lisa Tan
Senior Digital Media Specialist @DAC
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WORK HISTORY
Senior Digital Media Specialist @DAC
Toronto, ON, CA
Campaign Management: create, launch and optimize paid search, display, paid social campaigns across platforms such as Google Ads (Search, Display, YouTube), Microsoft Ads, SA360, Meta, TikTok, Pinterest, LinkedIn, Snapchats, Reddit and Twitter, with budget over 20 million annually.• Budget pacing and optimization: manage monthly budget allocation across multiple platforms, while closely monitoring daily pacing to ensure spend efficiency.• Reporting: Deliver comprehensive reports and dashboards, covering multiple media channels and performance data on PPT, Qlik and Looker Studio dashboard. Present campaign performance insights in weekly, monthly and quarterly client meetings.• Media Planning: Develop a cross-channel media plan, allocate the annual budget, and forecast monthly and annual spend and lead volume.
EDUCATION
McGill University
Post Graduate Diploma, Business Administration and Management, General
Zhengzhou University
Bachelor's Degree, Business Administration and Management
Zhengzhou University
Bachelor's Degree, Finance
University of Toronto
Certificate, Digital Marketing Management
ABOUT LISA TAN
An organized, detail-oriented and conscientious self-motivator, able to prioritize effectively to accomplish multiple tasks and deal with emergencies under pressure. An excellent communicator, having outstanding teamwork skills and strong problem solving skills.Fluent in Mandarin, English & French - Critical thinker - Task and people oriented - Team player - Strong leadership & communication skills - Strive in difficult situations - Go where others won\'t and make things happen - Always a dependable & trustworthy partner.
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