Lisa Szal
VP Business Development and Publisher Client Strategy @Tactician Media Llc
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WORK HISTORY
VP Business Development and Publisher Client Strategy @Tactician Media Llc
Chesterfield, CA
We work with many of the largest newspaper and newspaper publishing organizations providing clients with technology and data including mapping, demographic targeting, budgeting and transaction programs. Tactician Media’s Insert Express platform is a cloud-based system used by newspaper sales reps and retailer print planners. We have recently published the largest national FSI Study allowing publishers to benchmark their insert business performance and identify both risk and opportunity in this profitable category of business.
EDUCATION
American Press Institute
Revenues & Costs: Total News Organization
Temple University/BCCC
Partnership Selling
Pennsylvania State University-Penn State Abington
Performance Management
Penn State University
Leadership Training
SKILLS
ABOUT LISA SZAL
Media Industry Sales and Marketing Director with extensive experience in building strong customer service skills that promote brand loyalty and insure success. Experienced in team management; new business development; print and digital advertising sales and marketing; search, social, email, mobile, audience targeted campaign design and execution. Sales, consulting and development of cloud-based technology data and business intelligence systems designed to improve revenue and pricing strategy for national media clients through effective analytics. Experienced in budget development in large and medium markets (top 25 DMA\'s); clustering efficiency strategies including sales, rate, marketing and team development and design.
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