Lisa Swanson
Chief Executive Officer @Better Business Bureau, Central New England
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WORK HISTORY
Chief Executive Officer @Better Business Bureau, Central New England
Worcester, MA, US
Spearhead initiatives to foster marketplace trust between consumers and businesses across central and western New England. • Develop strategic partnerships to enhance community engagement and promote ethical business practices. • Implement data-driven strategies to increase both member and consumer awareness and satisfaction.
EDUCATION
University of Massachusetts Amherst
Bachelor of Arts (BA), Comparative Literature
ABOUT LISA SWANSON
As the Vice President of Sales & Strategic Partnerships at The Hanover Theatre and Conservatory for the Performing Arts, I lead the development and implementation of comprehensive sales strategies to achieve revenue targets and increase audience engagement. With over 30 years of experience in marketing and public relations, I have a proven track record of driving sales, media coverage and building high performance teams. I am passionate about creating engaging experiences for audiences and fostering strategic partnerships that benefit both our organization and our community. I partner with finance and HR on budget development, monitoring, and projections to ensure the financial sustainability of our initiatives. I also provide leadership, training, and motivation to sales and customer service teams to achieve sales goals and ensure superior service throughout the customer journey. My goal is to contribute to the growth and success of The Hanover Theatre and Conservatory for the Performing Arts, while promoting the arts and culture in our region.
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