Lisa Smith

Senior Shopper Marketing Manager @pladis Global

Responsibility for execution of Pladis shopper marketing activations and retailer bespoke activations across Co-op, Managed Convenience, Managed Wholesale, Discounters & Field.\\\\n\\\\n- Responsibility for building shopper BTL plans aligned to ATL brand plans for Carr’s and Go Ahead and the activation of these across Grocery and Impulse accounts.\\\\n\\\\n- Production of key visuals and tool kits to support BTL activation for above brands.\\\\n\\\\n- Line management of shopper marketing executive.\\\\n\\\\n- DM budget management.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n