Lisa Sjolund
Senior Manager - Western Usa @VisitBritain
Los Angeles, CA, US
EMAILS
MOBILE NUMBERS
+13•••••••76
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WORK HISTORY
Oct 2023 — Present
Senior Manager - Western Usa @VisitBritain
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Los Angeles, CA, US
SKILLS
MarketingTour OperatorsSponsorshipMarketing CommunicationsProduct DevelopmentB2b MarketingBusiness DevelopmentDigital MarketingHotelsEvent ManagementKey Account ManagementInternational MarketingStrategic PartnershipsB2bDirect MarketingE-CommerceAccount ManagementCollaborative Problem SolvingMarketing StrategySustainable TourismTravel ManagementOnline MarketingLeisureLead GenerationHospitality IndustryLeisure TravelOnline AdvertisingManagementBudgetsHospitalityOnline TravelIncentivesStrategic PlanningTourismBrand DevelopmentDestination MarketingEmail MarketingBusiness PlanningIncentive TravelSales
ABOUT LISA SJOLUND
Tourism is one of the UK’s largest service exports and a major part of British trade. It delivers economic value, drives spending into the regions and creates jobs. In 2024, the UK welcomed a record 5.6 million visits from the USA (our largest and most valuable inbound market). California is the no. 1 state for visitor volume to the UK. During the travellers’ visits to the UK, their total expenditure was a record £7.3 billion.
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