Lisa Sinicki

About Lisa Sinicki

I love marketing: messaging, increasing customer satisfaction, content creation, and even…

Experience

1. Principal and Idea Shaper

   Postermywall

   Oct 1996 — Present · Atlanta, GA, US

   Developed digital marketing strategy for web and social media-Wrote and produced video for customer acquisition, customer engagement and customer education-Participated on multiple brand strategy teams for companies who were either launching, re-branding, or merging with other companies-Authored and presented RFP responses. Developed capabilities presentations-Conducted marketing skills workshops to train customers’ internal teams-Launched and ran a PR program for veterinary pharmaceutical manufacturer that increased stature, attracted investors—and concluded with a $200M sale to a public company. Initiatives included building an online presence, educating veterinarians on the effectiveness of generic medications, trade show marketing, accumulating awards and speaking opportunities, press placements, attracting talent and persuading them to relocate to Portland, Maine.(Client: Putney Inc.)-Collaborated directly with my clients’ clients, providing consultation on measurement, exhibit performance, and other areas.

Skills

• Blogging
• Public Relations
• Event Management
• Trade Shows
• Marketing
• Social Media
• Marketing Communications
• Event Planning
• Magazines
• Corporate Events
• Integrated Marketing
• Editorial
• Publications
• Strategy
• Social Media Marketing
• B2b
• Relationship Marketing
• Feature Articles
• Advertising
• Creative Direction
• Thought Leadership
• Food
• Exhibit Design
• Brand Development
• Email Marketing
• Strategic Communications
• Leadership
• Sponsorship
• Publicity
• Public Speaking
• Management
• Content Development
• Start-Ups
• Digital Marketing
• Press Releases
• Corporate Branding
• Newsletters
• Copywriting
• Content Strategy
• Social Networking