Lisa Shufro
Chief Storyteller @Measure What Matters Okr Resources
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WORK HISTORY
Chief Storyteller @Measure What Matters Okr Resources
Executive Editor of WhatMatters.com, leading our media, operations, community development and training curriculum. Our mission is to inspire and educate leaders of every kind to achieve to their most audacious goals. WhatMatters.com offers stories, resources, and training on best practices with #OKRs (Objectives and Key Results), as featured in Measure What Matters, by legendary venture capitalist and Kleiner Perkins Chairman, John Doerr.
EDUCATION
Yale University
Bachelor of Arts (B.A.), Music
ABOUT LISA SHUFRO
Lisa is an accomplished storyteller and media executive. She helps experts reach broader audiences and brands tell better stories. Her media agency, thesupercurious, offers media and strategy advisory services for global leaders in business, science, technology, design and the arts. She serves as Executive Editor for WhatMatters.com, offering leadership advisory services for executives, startups, and team managers.An internationally recognized conference curator, Lisa previously served as founding Managing Editor of TEDMED. There she led speaker selection and coaching for its prestigious stage program and global broadcast. The fresh, innovative talks she produced generated tens of millions of views on TED.com and other platforms. She continues to advise and curate conferences around the world. Recognized as a savvy and insightful \'dot connector,\' clients have called her the \"go-to-person for profoundly innovative, ethical, and environmentally aware events.\" Lisa has also held leadership roles with leading innovators including TimeWarner, Tony Hsieh\'s Downtown Project, the Life is Beautiful Festival, and Walker Digital, the business innovations lab that launched the first e-commerce giant, priceline.com.
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