Lisa Shaw

About Lisa Shaw

Dynamic and strategic Product Management Leader with over a decade of experience driving digital transformation and eCommerce innovation for global brands. I lead high performing product organizations with a focus on delivering impactful customer experiences, aligning product vision with business goals, and mentoring cross functional teams toward excellence. At Under Armour, I direct global eCommerce strategy across top and bottom of funnel experiences, leading a team of product managers to deliver against key performance indicators. As a customer obsessed leader, I combine data driven decision making with a deep commitment to collaboration and continuous improvement. With a proven record of launching complex digital solutions at scale, I bring clarity to vision, structure to process, and inspiration to teams.

Experience

1. Senior Manager, Global Ecommerce Product Management

   Under Armour

   Nov 2022 — Present

   Driving the vision, strategy, and execution of Under Armour’s Global Ecommerce Site Experience to enhance digital shopping and accelerate business growth. Leading a high-performing team of Lead Product Managers across key pillars; Search, Browse & Display, Purchase, and Digital Content, ensuring seamless and data driven customer experiences. Partnering with executive leadership and cross-functional teams to optimize product roadmaps, streamline operations, and implement customer centric innovations. Leveraging analytics, competitive insights, and customer feedback to guide strategic decision making and continuous site improvements. Championing a culture of innovation and operational excellence to deliver best-in-class ecommerce experiences globally

Education

• Berkeley College

  Associate in Applied Science Degree, Business Administration - Office Systems Management

  2000 — 2002

• Fairleigh Dickinson University

  Digital Multimedia and Web Design Master Certificate Program

  2003 — 2004

Skills

• Business Process Improvement
• UX Design
• User Acceptance Testing
• Agile Methodologies
• E-Commerce
• Software Development Life Cycle (Sdlc)
• Visio
• Customer Relationship Management (Crm)
• Business Intelligence
• Team Leadership
• Databases
• Software Documentation
• Sdlc
• Online Marketing
• Requirements Analysis
• Marketing
• Website Development
• Product Management
• Process Improvement
• Web Marketing
• Project Management
• Crm
• Customer Service
• Business Analysis
• Analytics
• Leadership