Lisa Rocanello

About Lisa Rocanello

Project Manager with over a decade of experience in direct marketing. I have strong written and verbal communication skills; am partnership-driven and collaborate well with all departments within the agency to ensure the best possible product is produced. I am process-driven and solutions-oriented. I enjoy finding new ways to make things work better, faster, more cost-effectively.I am detail-oriented and accustomed to a high-intensity, fast-paced atmosphere, working on multiple projects at one time, from project inception and SOW development all the way to asset release in market.I have integrated campaign knowledge ranging from traditional advertising and branding, to broadcast, digital and print production in a myriad of industries - technology, healthcare, consumer packaged goods, higher education and fashion. And an ability to organize workload and workflow that leads to increased efficiency and consistent, high-quality service. I am experienced at managing resources and workloads for multi-million dollar accounts.I am proficient in Word, Excel, PowerPoint, Microsoft Project, Vizio, Adobe Editing, Basecamp, AtTask, BrandMaker, and have experience with Drupal CMS content entry.

Experience

1. Associate Director, Integrated Production

   NEON

   Nov 2022 — Present · New York, NY, US

Education

• Clarkstown South High Schol

  NY State Regents Diploma

  1993 — 1997

• SUNY Geneseo

  Bachelor of Science (B.S.), Business Administration and Management, General

  1997 — 2001

Skills

• Art Direction
• Digital Media
• Online Advertising
• Digital Strategy
• Direct Mail
• Email Marketing
• Integrated Marketing
• Crm
• Brand Development
• Interactive Marketing
• Creative Direction
• Media Planning
• Digital Marketing
• Relationship Marketing
• Creative Strategy
• Customer Relationship Management (Crm)
• Interactive Advertising
• Direct Marketing
• Advertising