Lisa Robb
Group Director Loyalty Marketing @IVC Evidensia
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WORK HISTORY
Group Director Loyalty Marketing @IVC Evidensia
EDUCATION
Manchester Metropolitan University
MSc Digital Marketing Communications
Napier University
BA (Hons), Commerce
ABOUT LISA ROBB
A skilled and versatile strategic marketing professional with strong commercial acumen. I have extensive experience across a wide range of marketing disciplines with a specific focus on digital & content marketing. I have worked both client side and in agencies and have considerable managerial experience, including both developing new teams and junior individuals, through to leading established teams. Key accomplishments include creating and growing the marketing function for award winning entrepreneurial business Vets Now, the development and launch of animal charity PBBuk and the set-up and growth of online business PetNet.co.uk. Also working with leading (and award winning) SaaS business FreeAgent to develop and deliver customer acquisition and conversion strategies. I have an MSc in Digital Marketing Communications from Manchester Metropolitan University.
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