Lisa Ripper

About Lisa Ripper

A professional with over 20 years of experience in project management and digital solutions within highly regulated industries. Skilled at building cross-functional relationships and communicating effectively at all organizational levels. Proven track record of driving efficiency by implementing processes, planning, and monitoring projects to meet deadlines while aligning with organizational goals.AREAS OF EXPERTISE:• Content Management Systems: Adobe Experience Manager | WordPress | Confluence• SOP/Process Development & Document Control • Corporate Website & Intranet Management | Digital Content Development• SAP: Experienced in developing customized reports

Experience

1. Marketing Communications Specialist - Digital

   Hovertech

   Jan 2020 — Present

   Manage web content using WordPress, ensuring accuracy, SEO, and alignment with brand strategy. Write clear and engaging copy for LinkedIn posts, eblasts, and website content. Oversee digital ads and PPC campaigns to maximize reach and engagement. Review monthly web analytics to assess performance and identify opportunities for improvement. Strategize and implement new approaches to drive web traffic, grow contact database, and increase webinar registration both live and on-demand. Part of the CRM selection team and currently a member of the Salesforce Steering Committee, working towards the implementation of Salesforce to drive sales growth, support marketing initiatives, and enhance organizational efficiency.

Skills

• Fda
• Cardiology
• Market Development
• Global Marketing
• Product Launch
• Urology
• Capital Equipment
• Medical Devices
• Iso 13485
• Orthopedic