Lisa
Marketing Analytics | Dashboard & KPI Consultant
- Role
- Consultant - Global Services Portfolio Performance Management at Dell Technologies
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Lisa
Creating growth through data-driven insights with marketing analytics, and data…
Experience
Consultant - Global Services Portfolio Performance Management
Feb 2017 — Present · Dallas-Fort Worth, TX, US
Provide insights and analytics to the global B2B marketing team to support the development of marketing strategy and related content and messaging. Extensive reporting using advanced Excel along with SQL, Tableau, and Power BI from multiple internal and external sources. Develop recommendations on KPIs, success metrics, targets, and business rules to the business while also providing operational guidance and governance in marketing spend planning/tracking, taxonomy, and other marketing tool and database consultancy. Ad hoc analyses have included whitespace analyses, worker behavior study, penetration analysis, and ROI analyses.
Education
Penn State University
Bachelor of Science (B.Sc.)
Skills
- Customer Insight
- Analytics
- Interactive Marketing
- Campaign Management
- Telecommunications
- Analysis
- Predictive Analytics
- Customer Acquisition
- Consumer Insights
- Youtube
- Marketing Strategy
- Business Development
- Digital Marketing
- Web Analytics
- Credit Cards
- Integrated Marketing
- Business Analysis
- Requirements Analysis
- Strategic Planning
- Crm
- Management
- Project Management
- Direct Mail
- Marketing Management
- Market Analysis
- Email Marketing
- Customer Relationship Management (Crm)
- Digital Strategy
- Business Intelligence
- Customer Analytics
- Strategy
- Multi-Channel Marketing
- Marketing Communications
- Omniture
- Online Marketing
- Database Marketing
- Marketing
- Direct Marketing
- Data Analysis
- Segmentation
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