Lisa Presti

Marketing Manager, Media & Consumer Acquisition at New Balance

Role: Marketing Manager - North America Media & Consumer Acquisition at New Balance
Location: Boston, MA, US
LinkedIn followers: 500 followers

About Lisa Presti

Skilled Media & Consumer Acquisition Manager on the North America Marketing team at New Balance Athletics Inc. I’m a passionate marketer with over 20 years of experience in the footwear/apparel industry and leads a team responsible for affiliate partnerships + paid social/digital/search. I\'ve held several roles across the Global & US marketing teams at New Balance where I focused on Ecommerce revenue growth, traffic driving initiatives, conversion strategy and alignment across digital/social/affiliate channels. I specialize in working at a highly matrixed global organization, driving commercial growth, building brand strategy and mentoring.

Experience

Marketing Manager - North America Media & Consumer Acquisition
New Balance
Jan 2019 — Present · US

Education

Regis College
Bachelor of Arts (BA), Communications & Marketing

Skills

Retail
Trade Shows
Social Media Marketing
Social Media
Advertising
Brand Management
Marketing Strategy
Marketing
Brand Development
Management
Sales
Product Marketing
Merchandising

Contact information

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Work email
•••••@newbalance.com
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Current company

New Balance

Sporting Goods Manufacturing · 12K employees · Founded 1906 · Brighton, Massachusetts, United States

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

newbalance.com

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About Lisa Presti

Experience

Marketing Manager - North America Media & Consumer Acquisition

Education

Regis College

Skills

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