Lisa Pennell
Vice President Digital @Books A Million
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WORK HISTORY
Vice President Digital @Books A Million
EDUCATION
Villa Julie College
Business Administration
ABOUT LISA PENNELL
Omni-Channel / Digital Marketing & Merchandising Professional:Passionate about creating cohesive, data-driven marketing strategies that connect brands with their audiences across multiple channels. With expertise in digital marketing, customer journey optimization, and integrated campaigns, I specialize in delivering seamless, personalized experiences that drive engagement and conversion.Skilled in leveraging analytics, automation, and emerging technologies to align messaging across social, email, web, in-store, and beyond. Always focused on innovation, customer-centricity, and measurable results. Expertise: SEO, Paid Search, PLAs, Shopping Comparision, Affiliate Marketing, Web Analytics, Email Marketing, Web Marketing Strategy, Web Merchandising, User Experience, Display Advertising, Cart Abandonment, Video Marketing, Product Reviews, Behavioral Targeting, Prospect Advertising, Social Marketing, Mobile / Tablet Marketing, Amazon/Ebay & Global Commerce.Successful marketing and e-commerce professional with 25 years of online retail experience. Proven track record with continuous industry leading YOY revenue growth & profitability. Hands on program expertise along with management of a digital marketing team.
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