Lisa Patterson
Director, Marketing & Brand, Blue Cross Blue Shield Association
- Role
- Director, Marketing & Brand at Blue Cross Blue Shield Association
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Director, Marketing & Brand
Blue Cross Blue Shield Association
Mar 2007 — Present
Education
University of Illinois at Urbana-Champaign
Bachelor’s Degree
1986 — 1990
University of Illinois Urbana-Champaign
Master of Business Administration (M.B.A.)
1991 — 1993
Skills
- Corporate Communications
- Strategy
- Competitive Analysis
- Marketing Strategy
- Marketing Communications
- Marketing Research
- New Business Development
- Marketing
- Brand Development
- Segmentation
- Strategic Communications
- Direct Marketing
- Account Management
- Healthcare
- Analytics
- Digital Marketing
- Market Research
- Marketing Management
- Email Marketing
- Strategic Planning
- Copywriting
- Integrated Marketing
- Project Management
- Event Planning
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